How to Choose a Designer for Your Wardrobe

A designer name is a useful starting point, but the right piece depends on what you need it to do. Begin with the occasion, the silhouette you enjoy wearing and the clothes already in your wardrobe. Then compare the actual garment, rather than choosing by brand alone.

Start with the way you dress

• Tailoring and clean shapes: explore Max Mara. Look at shoulder construction, trouser rise and whether the proportions work with your existing separates.
• Print and colour: compare Etro, Camilla and FARM Rio. Check the print scale and the placement shown in each product's photographs.
• Dresses for an occasion: start with DVF, Aje and Norma Kamali. Compare neckline, length, lining and how much structure or movement you want.
• Knitwear: explore Absolut Cashmere and Cecilia Prado. Read each composition: the brand name does not establish the fibre content of every piece.
• Accessories: compare Manu Atelier, Gustoko and Dragon Diffusion for bags, or Gas Bijoux for jewellery.

Compare three details before buying

Fit: compare the size system, shape and any garment measurements. A size you wear in one designer may fit differently in another. See how to take your measurements.

Material: read the composition and consider the weight, texture and care it requires. Our materials guide helps you ask the right questions.

Use: think of two or three occasions or existing outfits for the piece. For events, use our occasion dress guide; for accessories, use the bag buying guide.

These suggestions are starting points, not a description of every collection. Explore the full designer directory for the current selection, or contact us about a specific piece.