In 1991, Lenny Niemeyer created her own brand and opened her first store in Ipanema, Rio de Janeiro. The carioca lifestyle is a striking feature of the pieces created by the designer, who produces not only bikinis and swimsuits, but also post-beach fashion, with clothes, bags and shoes. 

The brand was born out of the desire to create beachwear for an elegant woman who wants to feel comfortable and feminine without being tied to trends.